News
FreshMarketing has created brand book for Silverado retail chain
This spring Silverado, one of the most popular IT retail chains in Belorussia, chose FreshMarketing as its marketing consultant regarding chain development. Amendment of company’s current logo broke Silverado’s rebranding campaign as well as gave start to its comprehensive marketing support.
In the course of our cooperation, a new logo, corporate identity and brand book were created as a code of corporate standards for visual performance and instructions of their practical usage.
FreshMarketing offered Silverado a new approach in placement of its product groups, trade sections and stores design.
Our recommendations were taken into account by Silverado while opening two new stores. Our next mutual plans provide for the total rebranding of the company stores as well the work on developing new trends for Silverado’s retail chain.
