News

This November and December FreshMarketing is running ad campaign for Acer Liquid E smartphone. The campaign is based on particular positioning of the gadget by the producer:

• an uncompromised solution for advanced users;
• an Android-based reliable, multifunctional, highly efficient smartphone;
• a modernly designed smartphone;
• the most attractive offering in the market in terms of price and features ratio.

FreshMarketing suggested running the campaign in two stages. In November the key message was multifunctionality and other technical features of the new smartphone that can be appreciated by advanced users. In December the main emphasis shifted on the device’s design.

In November outdoor advertising media have been employed in Kyiv, whereas in December the number of rented constructions in Kyiv grew and the campaign’s geography expanded to include Dnipropetrovsk. In all, over 400 constructions have been employed in the advertising campaign.